purpose
driven
ONE MISSION.
Three initiatives. love where you live.
Our why
The Great Lakes Basin Region is under threat. Data centers, corporate money in politics, environmental rollbacks, silenced Indigenous voices. Systemic change takes resources. We do not sell advertising or accept corporate grants. We depend on people like you.
We built this store so you could be part of it. Every dollar of profit funds our work directly—Rights of Nature organizing, Indigenous Voices Documentary, and Bring the Love trauma-informed community initiatives across all eight Basin states.
This isn't merch. It's a promise.
Love Where You Live Foundation Initiatives
Bring the Love Initiative
Supports mental health and trauma recovery for volunteer firefighters and marginalized communities across the Great Lakes Basin through our Bring the Love Initiative.
Your purchase funds peer support training and care, and our mission to build a more trauma informed society.
Indigenous Voices Initiative
Honors the Seven Grandfathers Teachings and supports truth, reconciliation, and healing for Indigenous boarding school survivors in the Great Lakes Basin Region.
Your purchase funds survivor support and our upcoming documentary.
Great Lakes Basin Initiative
Celebrate and defend the Great Lakes by joining our Rights of the Nature, Rights of the Lakes movement and love where you live!
Your purchase funds our Rights of Nature advocacy and policy, storytelling, and cultural preservation efforts of the Great Lakes Basin Region.